The challenges of finding a business name
Tuesday, February 13th, 2007Its hard enough thinking up a clever, original and catchy company name. Its made infinitely more difficult by then having to see whether the domain name is available.
The process of coming up with my company name (which is, of course, still under wraps for now!) was an arduous and frustrating experience. I came up with so many gems that shone with brilliance and wit, only to be devastated to find that the domain name was not available. And it would have been fine if I saw some other little company had snapped it up and was doing imaginative and useful things with the domain, but my blood erupted with anger to find that 90% of the domains I wanted were parked and available for sale. When I dared to enquire what they wanted for the honour of using a domain that was lying dormant, they responded with US$10,000! Now, I am sure that would be open to negotiation, but considering my budget for the entire design, development and publicity of my whole site is close to that amount, its close to criminal to request that something that should cost US$10 should cost several orders of magnitude more. I’m all for entrepreneurship and supply/demand, but this trend which seems to be ballooning out of control is affecting the people that need the most assistance, those little people with big dreams who want to have a crack at making something fun and special online. And these sharks are holding domains up for ransom, turning a commodity into a rare jewel.



